An email list is a very valuable asset. These are the names and email addresses that comprise your targeted market. They are the people who want to know more about you. But this is easier said than done, as most marketers struggle to master the art of list building. Here are five creative tips to get you on your way.
Use your Notifications
Email addresses need to be submitted to the appropriate website or newsletters where they can easily be accessed. This can be done by using many of the new web controls such as RSS feeds, email address submission forms and fancy font options. For example, a fan page for your business on Facebook should be able to provide the latest release of your business news and information. This is relevant for both business as well as personal use.
As a marketer, you need to know what works and what does not. Ask for feedback on when you run a special or offer. Listen to what your customers want and need and then act accordingly. An effective email marketing campaign will indicate how many emails were sent, which links were clicked on, who opened the email, and how many should you re-send the email again.
Conduct an in-depth analysis of buying habits. Understand why your customers buy. Lot importantly, take some action and prevent them from going to a competitor when the opportunity to buy through your site is right under their fingertips.
You must ensure that your newsletter is delivered directly to your target market. Beyond that it’s the choice of whether to receive the newsletter or not. The most effective form of email marketing is through e-mail. You need to understand how to get the attention of the people on your list. You must be asking them to act now if you are really interested in making a sale.
Spam is now a serious issue. Recommendations to “free up”, or delete do not work for most Internet email clients. You don’t want to become regarded as a marketer that collects unsolicited emails and cruel text messages.
As technology changes, so does the way people use the Internet. They have more personal time and want to spend it with family and friends. Even as a small business that sells a clear shoulder bag, you want your target market know that you appreciate their business and that you are not out to create a friendly audience but rather a profit sustaining one.
You need to recognize that email marketing is an accurate representation of your customer’s preferences. The five tips in this article can help you to have productive email marketing conversations and ensure that the marketing materials you send are read.