Social medial videos offer excellent benefits for eCommerce stores. You need to create highly appealing videos that convert for eCommerce to take your store reputation to the next level. When it comes to creating eCommerce videos, you should use the best tools to achieve the expected results. Here are the right tools available to create successful social media videos that convert for eCommerce:
– Adobe Spark
– Facebook Live
– YouTube Editor and Live Streaming
If you have an eCommerce store, you always think about how to reach new potential buyers. One of the most effective ways to achieve this objective is visual marketing. Social media prefer visual posts, especially videos. With the help of PromoRepublic, you can create and manage appealing eCommerce videos to interact with your followers and customers.
A vital component of eCommerce videos is the thumbnail. Many social media users often turn off the autoplay feature. You need to create an interesting or persuasive thumbnail image to motivate these people to click the play button. Many experienced eCommerce marketers use PromoRepublic to create thumbnails for their social media videos.
When you write an article, you must create a catchy title. Similarly, when you create eCommerce videos, you must create engaging thumbnails. Appealing thumbnails provide more plays and generate the highest return on investment. The PromoRepublic library contains a wide variety of video ad templates. Using the image editor of this tool, you can choose a few templates and make different variations of your thumbnail.
If you are a beginner, you may find the task of creating and optimizing eCommerce videos for social media extremely daunting. Don’t panic. InVideo makes the process of creating social media videos that convert for eCommerce easy and effortless.
When you click the Video Ads option of this tool, you can find different templates for video ads. If you see an interesting template, you can click on it to have a preview. Once you find the preview appealing and want to use that template, you should click on the tab Use this template.’ With the help of the InVideo editor, you can make the necessary modifications or changes.
It is always advisable to start with the process of creating the thumbnail. Then, more videos can be added to the templates. The library of this tool for eCommerce videos is home to a million photos and videos. You can find use these templates or upload your own.
When it comes to using InVideo, you must look for uploading unique and simple eCommerce videos that highlight the features and benefits of your products/services. Follow these guidelines while making a video;
– Create short videos
– Use InVideo editor to add subtitles as overlay text
– Make interesting captions
You must realize that the conversion rate of short videos on social media is higher than long videos. Since more than 90% of people often watch videos with the sound off on mobile devices, subtitles are a smart option to capture their attention. Interesting captions always motivate people to watch the full video.
Your short videos must contain a call to action in the end. You can utilize the overlay text in the end as well. If you create longer eCommerce videos, you have to use the call to action in the middle. Several versions of your ad can be created and split tested (A/B Test) to identify the most suitable option that offers the best conversion rate.
You need to optimize the landing page for your eCommerce videos for social media. It is a good idea to keep the landing page design pretty similar to the videos. The design style of your videos should be replicated on the landing page.
When you keep the videos and landing pages similar, you can create a better impression on cold visitors. This method of approach generates a sense of familiarity even in those people who are visiting your site for the first time. If visitors feel comfortable, you can expect a better conversion rate for your eCommerce videos, designed for social media.
Unbounce helps you create a customized landing page with the same color palette, call to action, and ad copy. Offering numerous templates, this tool lets you set up a landing page that looks pretty similar to your video quickly and easily. You can even embed the video at the top of the landing page to create enhanced familiarity.
Equipped with a video widget, Unbounce makes the task of adding a video to your landing page effortless. After uploading your video onto a separate host, you have to add the video widget. Then, you just need to copy and paste the code to complete the task for smoke control systems. When people visit your landing page through the social media ad, they will feel confident that they are in the right place.
It can be extremely difficult for you to create a perfect version of your video ad in your first attempt. That is why many eCommerce store owners keep making more versions of their video ads. You need to analyze different aspects, including CTA placements, ad copy, and different video lengths before making the best copy of your ad. It is a time-consuming and complex process for many people.
Madgicx makes this process extremely easy, even for a beginner. This AI-based social media automation tool utilizes historical data to create ads that convert fast. With the help of this platform, you can optimize your ad efficiently. When you provide key performance indicators, target audience, and ad targets, Madgicx will get the job done with the utmost precision.
Madgicx analyzes your ad account comprehensively before displaying your ad and conversion metrics on your account dashboard. These details offer insightful information that lets you identify the most effective ads and strategies that bring maximum conversions.
The Creative Studio of this tool provides more detailed information on the performance of your eCommerce videos. With the help of an in-depth evaluation, it helps you find the videos with the highest purchases, Return on Ad Spend, and Click-Through Rate. The data available can be filtered based on a variety of parameters, including:
– Key Performance Indicator
Offering an Ad Launcher feature, Madgicx helps you choose your audience. You can come across prebuilt audiences on this tool. The category of custom audiences includes ad watchers, video addicts, video enthusiasts, and video casuals. Targeting the right people who watch your videos becomes an easy task with this tool.
So, you can select an audience with ease and comfort. Once it is done, you can opt for a suitable budget before launching your eCommerce ads for social media. The Automations feature of this AI-based tool lets you choose the right framework that makes the ad automation process more effective. This feature will stop the non-performing ads and allocate increased budgets for high-performing eCommerce videos automatically.
Several store owners try hard to make their eCommerce videos for social media engaging and appealing. Despite their committed efforts, landing page conversion rates do not improve significantly. Are you experiencing the same problem? You must realize the fact that even the highest-converting industry comes with a conversion rate of 7%. The key is to keep the visitors interested and make efforts to converts them in the future.
Many people may not make a purchase now, but they are your potential customers and might buy in the future. So you must have a backup plan to keep in touch with them. Your plan should focus on building trust so that you can convince them easily whenever they are ready to make a purchase.
KyLeads helps you stay focused and build healthy relationships with your prospects. This tool allows you to convert your prospects into email subscribers with the help of an exit-intent opt-in form. Using KyLeads, you can make a popup that becomes visible when visitors move their cursor out of the browser. With the help of this tool, a popup can be displayed that encourages an appropriate lead magnet such as a discount code.
If you want to make a popup with KyLeads, you must register and become an account holder. Once you become a member, you can start a new form. It can be customized to stay compatible with your landing page theme. By making the necessary changes in the settings, you can make sure that the popup becomes visible only when visitors make an exit.
This feature will help you generate many sign-ups. Another option available is to set the popup to appear after a specific period. When it comes to activating this feature, you must select the time delay, depending on the time an average person takes to place an order or leave without ordering.
If you want to transform your ideas into visual stories, you can use the app of Adobe known as Spark. It performs a wide range of tasks, including picking photos, adding text, and applying design filters to make your eCommerce videos extremely appealing. Using this tool, you can create videos with appealing graphics.
Adobe Spark lets you blend icons, images, and video clips to create engaging eCommerce videos. The Text Overlay feature allows you to add impact the exact way you want. You have the option to choose from a wide range of free soundtracks. Further, your personal music can be brought in or your own voice can be utilized. You can select the visual theme and style that compliments the mood and message of your video.
If you are searching for a top-quality tool to create eCommerce videos on Facebook, look no farther than Facebook Live. It is an excellent live-streaming tool that helps you convert for eCommerce. As the name suggests, Facebook Live can be used to engage viewers in real-time.
Facebook is the most popular social media platform in the world. If you keep posting engaging eCommerce videos on this platform, you can expect an excellent conversion rate. When you go live on Facebook, your followers will receive notifications. Facebook Live videos can take the online reputation of your eCommerce store to the next level. Using creative tools such as filters, you can make your videos livelier.
YouTube Editor and Live Streaming
YouTube video editor is one of the easiest tools to create new eCommerce videos. With the help of this tool, you can edit clips and publish them on YouTube easily. The best thing is that it lets you add all uploads automatically to the video editor. You can find the YouTube Editor on the dashboard of YouTube Creator. No matter whether you want to customize clips, combine various videos, or add music from the YouTube library, this tool helps you perform all these tasks effortlessly.
Many eCommerce store owners have their own YouTube channels to maintain a high customer engagement rate. Creating a YouTube channel is not a difficult task. Once you create a channel, you can perform live streaming in three different ways.
Stream Now’ is a popular option that puts forward a simple and easy way to send content. With this tool, you can automatically start and stop the stream based on your unique needs and preferences. Another option available is the Events which offers better control. It also allows you to begin and stop streaming whenever you want. The third option, Mobile helps you stream from the YouTube app. When your mobile live stream ends, this tool saves an archive of the stream to your channel.
All these advanced tools let you create and manage your eCommerce videos for social media successfully. If you don’t have any prior knowledge, you may find it extremely tough to create engaging and appealing videos and landing pages to market your eCommerce products/services. Many people are finding tasks such as split testing video ads and providing timely customer support time-consuming and laborious. If you make use of these tools, you can perform all these tasks with effortless ease and comfort.
The key is to find the right tools that meet your exact needs. You can start with one or two to get the ball rolling. As your keep gaining experience and understand how they work, more tools can be used to create and manage successful social media videos that convert for eCommerce.