In the early 2000s, having a presence online was enough to have a successful e-commerce business. Now, e-merchants are in a constant battle for every customer and it’s hard to compete on price alone. Also, chances are that your competitors are sourcing parts from the same distributors, leaving you very little space to differentiate.
Providing auto parts shoppers with a great user experience is the best way to win over customers. Customer satisfaction from using your website is what you need to boost your sales and get repeat purchases.
Let’s look into what industry leaders do to ease their customers’ path to purchasing auto parts.