If you take a look at the COVID-19 pandemic data, it is clear that more and more households are staying home and relying on eCommerce giants for meeting their daily requirements through online shopping. Right now, contactless deliveries are growing in number and with Google being at the front of the eCommerce sector, shopping and campaigns are experiencing a surge in performance.
Brands who are capitalizing on Google Shopping Ads are seeing unprecedented growth in their business. Search terms, density, and frequency have exploded on the search engine thanks to COVID-19 which means the online user base is just getting started. It’s now common to get billions of searches on Google’s platforms and most of them are coming from mobile and tablet users. Businesses are changing their marketing operations and strategy to adapt to these demanding times and reports show that global PPC advertising is also being impacted.
Back in 2010, when the first photo was posted on Instagram, it was difficult to predict the growing popularity of this platform. Today, its community has over one billion monthly active users and 90% of them follow at least one business in-app. What’s more, 70% of Instagrammers use this platform for product discovery, so it has great sales potential for eCommerce businesses.
Doubtless, Instagram has evolved from a photo-sharing app to a powerful marketing tool and it is now one of the most popular social media platforms. With 25 million businesses who show off and promote their products in-app, it’s no wonder that businesses seek out new creative ways to hook the attention of their target audience and sell products. As a result, popular eCommerce businesses make the most out of its short-lived content feature, Instagram Stories, to create a sense of urgency and therefore generate more sales.
Online apparel stores are hotter than ever. Not only are they on trend with the ever-growing world of eCommerce, but the latest print-on-demand technology and business automation software tools make them even more appealing. Unlike years ago, where a successful online store meant a whole lot of work and money spent upfront, today’s online apparel stores are agile and self-sufficient, needing very little attention once they’re up and running.
With an estimation of 12 million to 24 million ecommerce sites across the entire globe, the ecommerce world is more competitive than ever.
These days, it’s getting harder to capture people’s attention, and it’s not helping that consumers are constantly bombarded with all sorts of ads wherever they go online. Hence, personalization has become a leading trend in ecommerce.
By 2025, the dropshipping industry is expected to generate more than 550 billion US dollars in revenue according to some projections. Every year, billions of consumers acquire new products through dropshipping companies, which has driven many entrepreneurs to set up their own websites and try to profit from this business model.
Selling online is complicated. You have a lot on your plate, and it’s easy to fear that you’ve overlooked something. For one, you need customers to trust you, or else they’ll turn away. This may have already been happening to you. In that case, you’re probably wondering how to get customers to believe in your business.
It might just be that your website doesn’t have enough content.
Your eCommerce website is not just an online store. Simply having product pages, categories, and a shopping cart is not enough. You have to tell customers who you are and why you’re the best. You need to establish your authority. Content is the key to all this, so you need to add content pages to your website.
Keeping your competitive edge in this digital era takes careful planning and preparation to stay ahead. Consumers are continuously bombarded with advertisements and marketing schemes cleverly disguised to try and coerce them to leave their current company and choose the new option.
Two years ago, I had ordered a t-shirt online. When I received it at my doorstep days later, I realized that it was the wrong size.
I tried calling the company on the phone. Nobody answered. I emailed them. Nobody replied. Then, I did what most frustrated customers do in such a situation – complained to them on Twitter. At that point, they finally responded to me and even solved my problem.
But this is not always the case with every eCommerce store.
You’ve spent hours perfecting the look and feel of your eCommerce shop. You’ve staged professional photos of your products. Everything is seemingly perfect and ready for launch. And yet, upon hanging the “open for business” sign, nothing seems to be happening — for days, weeks and yes, perhaps even months.
Could it be that the overall user experience (UX) just isn’t where it needs to be? Consumers are busy. They don’t want to waste time trying to hunt through your eCommerce shop, and they certainly don’t want to be sent on a wild goose chase just to come up empty handed. Perhaps more so than design, UX is what is going to mean the difference between getting those conversions and having to close up shop before you manage to get off the ground.
Launching an eCommerce business is easier now more than ever. This is, in many parts, thanks to the prevalence of affordable eCommerce platforms, tools, and resources.
But as your online business grows, you will encounter a new set of challenges. One of those obstacles is scaling and making your eCommerce store grow.