Google is a complex beast. Its algorithm is comprised of over 200 factors that affect your website’s ranking on the search results page. None of those factors are to be sniffed at, but some do outrank each other in importance.
Below, we’ll cover the ten most important Google ranking factors that you can’t ignore this year.
When you think about customer service, you probably picture a help desk at a big-box retailer. But as more commerce is conducted online, it looks more like chat windows and widgets.
The 2020 festive season will be unlike any other.
Dear members of the PrestaShop ecosystem,
Your relationship with a customer doesn’t end after they’ve made a purchase. Their shopping experience needs to be cared for at every stage before, during, and after that point – and that includes delivery.
In this blog, we’ll be showing you 5 ways that you can effectively engage with customers in the post-purchase phase. With these tips, you’ll build fierce brand loyalty and keep customers more satisfied than ever before. Let’s begin.
Did you know that 72% of brands believe they have a successful digital marketing strategy? If you don’t have a successful strategy or are forming your first marketing campaign, you may wonder how to create a winning marketing strategy.
What’s the secret to a successful marketing campaign? Is it investing in the best marketing technology, keeping up with the best trends, and hiring/outsourcing the best talent? Many businesses are realizing their marketing is most successful when they invest in the right channels.
What digital marketing channels are worth the extra attention? Here are the best places to spend your marketing dollars — with statistics to prove it!
If you take a look at the COVID-19 pandemic data, it is clear that more and more households are staying home and relying on eCommerce giants for meeting their daily requirements through online shopping. Right now, contactless deliveries are growing in number and with Google being at the front of the eCommerce sector, shopping and campaigns are experiencing a surge in performance.
Brands who are capitalizing on Google Shopping Ads are seeing unprecedented growth in their business. Search terms, density, and frequency have exploded on the search engine thanks to COVID-19 which means the online user base is just getting started. It’s now common to get billions of searches on Google’s platforms and most of them are coming from mobile and tablet users. Businesses are changing their marketing operations and strategy to adapt to these demanding times and reports show that global PPC advertising is also being impacted.
Back in 2010, when the first photo was posted on Instagram, it was difficult to predict the growing popularity of this platform. Today, its community has over one billion monthly active users and 90% of them follow at least one business in-app. What’s more, 70% of Instagrammers use this platform for product discovery, so it has great sales potential for eCommerce businesses.
Doubtless, Instagram has evolved from a photo-sharing app to a powerful marketing tool and it is now one of the most popular social media platforms. With 25 million businesses who show off and promote their products in-app, it’s no wonder that businesses seek out new creative ways to hook the attention of their target audience and sell products. As a result, popular eCommerce businesses make the most out of its short-lived content feature, Instagram Stories, to create a sense of urgency and therefore generate more sales.
Online apparel stores are hotter than ever. Not only are they on trend with the ever-growing world of eCommerce, but the latest print-on-demand technology and business automation software tools make them even more appealing. Unlike years ago, where a successful online store meant a whole lot of work and money spent upfront, today’s online apparel stores are agile and self-sufficient, needing very little attention once they’re up and running.
With an estimation of 12 million to 24 million ecommerce sites across the entire globe, the ecommerce world is more competitive than ever.
These days, it’s getting harder to capture people’s attention, and it’s not helping that consumers are constantly bombarded with all sorts of ads wherever they go online. Hence, personalization has become a leading trend in ecommerce.