As we are well into Q4 2020, it’s time to take advantage of the high traffic dates that are coming up on Amazon. Since Prime Day was postponed until October, we have officially entered into what should be the highest traffic Q4 in the history of Amazon. We have Black Friday and Cyber Monday coming up, along with the holiday season. The pandemic has also influenced how much people shop online.
An online multi-channel seller is someone who sells on other platforms besides their online store and/or brick-and-mortar shop. Selling on multiple channels allows buyers multiple access points to familiarize with your brand. Apart from your physical shop and eCommerce website, you can also sell on many established online marketplaces. Regardless, how you perform mostly depends on what you sell and where you sell.
With thousands of other websites as competition, many site owners are constantly looking for the next opportunity to stand out. It isn’t just a matter of showing off what they can do, but more a matter of making the sales they need to keep their site (and business) running. Heatmaps are an often-overlooked tool that can have a tremendously positive impact on your sales.
Google is a complex beast. Its algorithm is comprised of over 200 factors that affect your website’s ranking on the search results page. None of those factors are to be sniffed at, but some do outrank each other in importance.
Below, we’ll cover the ten most important Google ranking factors that you can’t ignore this year.
The 2020 festive season will be unlike any other.
Dear members of the PrestaShop ecosystem,
Your relationship with a customer doesn’t end after they’ve made a purchase. Their shopping experience needs to be cared for at every stage before, during, and after that point – and that includes delivery.
In this blog, we’ll be showing you 5 ways that you can effectively engage with customers in the post-purchase phase. With these tips, you’ll build fierce brand loyalty and keep customers more satisfied than ever before. Let’s begin.
Did you know that 72% of brands believe they have a successful digital marketing strategy? If you don’t have a successful strategy or are forming your first marketing campaign, you may wonder how to create a winning marketing strategy.
What’s the secret to a successful marketing campaign? Is it investing in the best marketing technology, keeping up with the best trends, and hiring/outsourcing the best talent? Many businesses are realizing their marketing is most successful when they invest in the right channels.
What digital marketing channels are worth the extra attention? Here are the best places to spend your marketing dollars — with statistics to prove it!
If you take a look at the COVID-19 pandemic data, it is clear that more and more households are staying home and relying on eCommerce giants for meeting their daily requirements through online shopping. Right now, contactless deliveries are growing in number and with Google being at the front of the eCommerce sector, shopping and campaigns are experiencing a surge in performance.
Brands who are capitalizing on Google Shopping Ads are seeing unprecedented growth in their business. Search terms, density, and frequency have exploded on the search engine thanks to COVID-19 which means the online user base is just getting started. It’s now common to get billions of searches on Google’s platforms and most of them are coming from mobile and tablet users. Businesses are changing their marketing operations and strategy to adapt to these demanding times and reports show that global PPC advertising is also being impacted.