How Your eCommerce Website’s UX Impacts Conversions

You’ve spent hours perfecting the look and feel of your eCommerce shop. You’ve staged professional photos of your products. Everything is seemingly perfect and ready for launch. And yet, upon hanging the “open for business” sign, nothing seems to be happening — for days, weeks and yes, perhaps even months.

Could it be that the overall user experience (UX) just isn’t where it needs to be? Consumers are busy. They don’t want to waste time trying to hunt through your eCommerce shop, and they certainly don’t want to be sent on a wild goose chase just to come up empty handed. Perhaps more so than design, UX is what is going to mean the difference between getting those conversions and having to close up shop before you manage to get off the ground.

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