Selling online is complicated. You have a lot on your plate, and it’s easy to fear that you’ve overlooked something. For one, you need customers to trust you, or else they’ll turn away. This may have already been happening to you. In that case, you’re probably wondering how to get customers to believe in your business.
It might just be that your website doesn’t have enough content.
Your eCommerce website is not just an online store. Simply having product pages, categories, and a shopping cart is not enough. You have to tell customers who you are and why you’re the best. You need to establish your authority. Content is the key to all this, so you need to add content pages to your website.